Terms and policy

Cookies and privacy policy

Privacy Policy

Last updated: 30 January 2026

For the Reuseit online shop in Sweden, the following entity is the controller of personal data within the meaning of the General Data Protection Regulation (GDPR):

Reuseit Sweden AB
Illervägen 13
352 45 Växjö
Sweden

(hereinafter referred to as “Reuseit”, “we”, “us” or “our”)

This Privacy Policy applies to reuseit.se.

This Privacy Policy describes how Reuseit collects, uses and discloses personal data when you visit our website, use our services or make a purchase at reuseit.se (collectively referred to as the “Services”), or otherwise communicate with us in connection with the website. References to “you” or “your” in this Privacy Policy refer to you as a user of the Services, regardless of whether you are a customer, a website visitor or another individual whose personal data we have collected in accordance with this Privacy Policy.

We encourage you to read this Privacy Policy carefully.

1. Controller of Personal Data

The controller responsible for the processing of your personal data on reuseit.se within the meaning of the GDPR is:

Reuseit Sweden AB
Illervägen 13
352 45 Växjö
Sweden
Email: [email protected]
Phone: +46 470 70 35 00
Website: www.reuseit.se

Group affiliation

Reuseit Sweden AB is part of the Elanders Group. As part of the group’s internal administrative and technical processes, personal data may in some cases also be processed by other companies within the Elanders Group, for example for IT operations and system maintenance, financial administration, internal reporting, regulatory compliance and group-wide security measures.

Such processing is carried out only to the extent necessary for the stated purposes and in compliance with applicable data protection legislation. All companies within the Elanders Group are required to ensure an adequate level of protection for personal data in accordance with the GDPR.

2. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. The revised Privacy Policy will be published on the website, as indicated by the “Last updated” date, together with any other measures required under applicable law.

This Privacy Policy describes how we handle and protect your data. It applies in particular if you are:

• A visitor to reuseit.se
• A customer, business partner or business contact
• A user who communicates with us via the web, email or other digital channels

Please note that this Privacy Policy is intended to inform you about our data processing activities under data protection laws such as the GDPR. Please also read our Cookie Policy and our General Terms and Conditions.

3. What Is Personal Data?

Personal data is any information that can be directly or indirectly linked to an identifiable living individual. We process personal data that you provide to us, for example when you:

• Make a purchase or place an order
• Contact customer service
• Register for an account
• Subscribe to a newsletter
• Communicate with us via a form or by email

We also process personal data for:

• Statistical analysis, abuse prevention and the establishment, exercise or defence of legal claims
• Fraud prevention and credit checks
• Product reviews
• Service and website reviews (Trustpilot)

More specifically:

a) Making a purchase or placing an order

To place an order on reuseit.se, we process your name, billing and delivery address, email address and billing and payment information, and where necessary your date of birth (e.g. for age-restricted products) and, in some cases, your telephone number (e.g. for delivery of large items).

In connection with your order, you will receive an order confirmation and other documents and information by email in order for us to fulfil our statutory information obligations under a valid contract.

b) Contacting customer service

When you contact us by phone, email or via a contact form, we process the personal data you provide to us. The contact is also logged in order to fulfil our legal obligations.

Legal basis: Article 6(1)(b), (c) and (f) GDPR.

If you consent to call recording when contacting our hotline, we will record your call. Consent is provided via the automated voice system and documented together with relevant communication data. Recordings are used for training and quality assurance purposes to improve our services.

Legal basis: Article 6(1)(a) GDPR. You may withdraw your consent at any time as described in the section “Your Rights”.

c) Registration (online account)

We offer you the option to create a customer account on our website in order to manage orders more easily and use our services. Registration is voluntary. You may also place orders without creating an account (guest checkout). If you choose to register an account, we process only the personal data you provide during registration in order to deliver the account services.

Legal basis: Article 6(1)(b) GDPR (processing necessary for the performance of a contract).

We collect only the data necessary for the functionality of the account and the execution of your orders.

d) Surveys and personalised information via newsletter

If you have given your consent, Reuseit will send you personalised information by email about products, services, offers, current campaigns, competitions and surveys tailored to your interests.

For this purpose, we process personal data including:

• • Information about your purchasing behaviour (e.g. purchases, products, prices, payment method, cart interactions)
  • Response data (e.g. newsletter open and click rates, campaign interactions)
  • Survey information and product reviews

Legal basis: Article 6(1)(a) and Article 7 GDPR (consent).

You may unsubscribe from our mailings at any time and withdraw your consent with effect for the future. Each email also contains an unsubscribe link.

e) Email marketing based on previous purchases

We may send you information about our own similar goods and services to your email address if you have purchased goods or services from our website.

Legal basis: Article 6(1)(f) GDPR (legitimate interest in conjunction with applicable marketing legislation).

You may object to the processing of your personal data for direct marketing purposes at any time.

f) Statistical analysis, abuse prevention and legal claims

We process personal data to create statistical analyses to improve our products and services. Data is pseudonymised and not evaluated on an individual level.

Processing may also be necessary to ensure IT security, prevent misuse and investigate criminal activities, and to comply with legal obligations or defend legal claims.

Legal basis: Article 6(1)(f) and Article 6(1)(c) GDPR.

g) Fraud prevention and credit checks

During the payment process, we process information provided by you and your website activity to detect and prevent fraud. Data may be stored and analysed in fraud prevention systems.

For credit card payments, transaction-based security checks are carried out via payment service providers such as Klarna AB. We do not store credit card or bank account numbers.

If you choose financing or invoice payment, the financing partner may obtain a credit report based on statistical methods (scoring). Decisions are made exclusively by automated processes of the payment provider.

Legal basis: Article 6(1)(b) and (f) GDPR.

For data protection questions relating to financing or invoice purchases, please contact Klarna directly.

Klarna AB

Sveavägen 46, 111 34 Stockholm
Telefon: 08-120 120 10 (Montag–Freitag 08:00–22:00, Sa-So: 08:00–17:00)
Website: www.klarna.com

h) Product reviews

We process information you provide when submitting a product review in order to display the review in the Reuseit online shop and in relevant Google search results. Data is also used to notify you of the review status and to associate removal requests with the original author.

You may request removal of your review at any time.

Legal basis: Article 6(1)(b) and (f) GDPR.

i) Service and website reviews (Trustpilot)

We use Trustpilot A/S to collect and display reviews of our services and website.

When you submit a review via Trustpilot(Pilestraede 58, 5., 1112 Kopenhagen, Dänemark), Trustpilot acts as the data controller in accordance with its own privacy policy. Reuseit processes personal data in connection with sending review invitations and improving customer service.

Legal basis: Article 6(1)(f) GDPR or, where applicable, Article 6(1)(a) GDPR.

4. What Personal Data Do We Process?

When you purchase products on reuseit.se, we collect and generate personal data necessary to complete the transaction, including:

• Name and title
• Postal address
• Contact details (email, phone number)
• Billing information
• Order details
• Payment method

Certain personal data is required to enter into a contract with us. If such data is not provided, we may not be able to fulfil your order or provide the requested services.

We also collect technical information such as device type, browser, IP address, visit times and website interactions.

5. Purpose of Processing

We process personal data in order to:

• Perform contracts and provide services
• Communicate with customers
• Meet legal and accounting requirements
• Conduct marketing activities (where permitted)
• Improve our website and services
• Prevent fraud and ensure IT security

6. Data Retention

Personal data is stored in accordance with Swedish law:

• Purchase-related data: 3 years
• Safety-related products: 5 years
• Accounting and tax data: 7 years
• Other data: deleted no later than 6 months after completion of the transaction

7. Your Rights

You have the right to:

• Access your personal data (Article 15 GDPR)
• Rectification (Article 16 GDPR)
• Erasure (“right to be forgotten”) (Article 17 GDPR)
• Restriction of processing (Article 18 GDPR)
• Data portability (Article 20 GDPR)
• Object to processing (Article 21 GDPR)
• Withdraw consent at any time (Article 7(3) GDPR)

You also have the right to lodge a complaint with a supervisory authority.

The competent authority in Sweden is:

Swedish Authority for Privacy Protection (IMY)
Website: www.imy.se

For questions regarding data protection or to exercise your rights, please contact us at:
[email protected]